Context
Netway was developed in 2025 by a team of five at Politecnico di Torino. The brief was to create a brand identity for a company that helps people learn while travelling together on a bus trip.
The Idea
Netway is a place where people with similar mindsets come together to build a community. It uses travel as a way to encourage networking, exchange ideas and create new connections.
The Identity
The identity was built as a flexible system rather than a fixed mark, reflecting the movement of the journey and the different people, places and ideas that meet along the way.
What I Made
I worked on the brand identity and the social media posts. The social content was the main application produced for the project, translating the identity into a public-facing voice for the community.
Reflection
As my first complete brand identity project, Netway taught me how to coordinate multiple applications into one coherent result. A brand becomes recognisable not through one isolated element, but through the consistency of the whole system.