Context
Developed in 2026 at Politecnico di Torino, Away began with a simple brief: design a service that could bring real value to PalaVillage and distinguish it from other padel clubs.
The Insight
Our research showed that the most successful padel clubs offer more than courts. They build a complete experience around the game - one that people remember and want to return to.
The Concept
Away invites players to travel the world through padel. The service turns each visit into an immersive experience, designed to make the time around a match feel more distinctive, social and memorable.
Reflection
This project reinforced how fundamental research is to development. A strong concept does not begin with an aesthetic direction: it starts by understanding what makes an experience genuinely valuable for the people using it.