Context
Antonella Sirianni is a real estate professional who wanted her communication to reflect a more elevated, luxury-oriented service than that of a conventional agency.
The Direction
The project focused on building an identity that communicated trust, refinement and attention to detail. A key part of the process was guiding the client towards a more elegant colour palette, better aligned with the market she wanted to reach.
What I Made
I designed the logo, business card, social media posts and newsletter. Together, these elements created a consistent system across the client’s physical and digital touchpoints.
Reflection
This project taught me that a successful client relationship needs a clear commercial foundation from the start. Defining scope and preparing estimates before beginning the work is as important as the design itself.